Kyle Thompson
10th Grade Monarch High School
The issues raised by media ownership spread vast and wide. Every part of media is owned by a large company that completely controls how it is viewed by the public. They reserve the individual right to make, advertise, release, and profit off of the media they own. This gives these conglomerates the ability to essentially control the narrative of society through the many media outlets they own.
Big conglomerates, or parent companies, have almost complete control over how the general public views media and certain aspects of society. A good example of a conglomerate that is very dominant is the industry is Disney. Disney owns an unbelievable amount of the media that is distributed and circulated throughout the world. Due to their right to completely control the media they own, they can sway people's bias's to be more in line with their own through the connotations given to and way they display certain things. The ownership of media by large companies also means that they control where funding goes in this industry. This gives them even more power and dictation over what is seen by people. This causes the dilution of diversity in the industry because smaller independent film studios get swallowed up and taken over by these conglomerates. This makes it so the same messages and ideas are spat out time and time again by the same companies. Their ideas and opinions are often the only ones seen due to the lack of competition in the space. The introduction of new technology year after year makes it even easier for companies like Disney to control the narrative. Advancements in technology make it easier than ever to make the messages and biases given through film and writing more acceptable and believable. Due to the fact that technology is everywhere nowadays, there is no escape from the attempts to dictate how people feel about certain things. Especially since a decent majority of people today will believe what they see online without a second thought. Media ownership can completely influence how people view political topics like elections. Companies like Fox News may only show the good aspects of one candidate and the negative aspects of another. Or, maybe they won't give one candidate any screen time at all. This is done to help support the interests of themselves or their parent company. It is also possible that this is done to please substantial investors who might benefit from win or loss of a candidate.
0 Comments
Leave a Reply. |
Kyle ThompsonI'm 16, I go to Monarch High School. Archives
April 2021
Categories |