Kyle Thompson
10th Grade Monarch High School
What significance does the continuing development of digital media technology have for media institutions and audiences?
The continuing development of digital media technology has a very large impact on media institutions and audiences. One of the reasons it is significant for media institutions is that it makes marketing their product much easier. With the rise of social media and overall increased use of technology, a film company would have no problem making the majority of our country aware of the impending release of their film. The developement of technologies like 3D/4D and HD has also had an impact. These technologies make viewing a film at a theatre a much more in-depth and immersive experience for audiences, which gives people a good reason to go out to view a film instead of waiting for it to release for at-home viewing. This also makes it a lot more difficult for smaller film companies to compete at theatres, because they often don't have the funds required to give their audience the same quality experience that films with a bigger budget can. On the flip side, the continued developement of online viewing and at-home streaming services like Netflix and Hulu has given audiences a better reason than ever to stay home to view films. It is much cheaper, more convenient, and an overall more comfortable viewing experience than what is provided at theatres. The also impacts the producers of these films because the increased ease of watching films has in-turn increased the amount of stuff people watch.
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Kyle ThompsonI'm 16, I go to Monarch High School. Archives
April 2021
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